Website For a Racing Club
Official webpage to increase the club’s brand awareness
The racing club, USA.
Request
Result
Technologies
- Drupal 7
- PHP
- JavaScript
- HTML/CSS
- Apache HTTP Server
- MySQL
Result
Results
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Increased Brand Visibility
The new website has significantly enhanced the racing club’s online presence, attracting more fans and boosting recognition across the U.S.
-
Growth in E-Commerce Traffic and Sales
Seamless integration with the online store has led to increased visitor engagement, resulting in higher merchandise sales and expanded fan support.
Challenge
The U.S. racing club requested Cogniteq to develop an official website for their team, aiming to strengthen their online presence. The web page needed to include comprehensive information about team members, their biographies, achievements, and ongoing activities. In addition, they required the integration of a fully functional online store to sell the team’s branded merchandise and apparel.
Our specialists were responsible for the entire process: designing an intuitive UI/UX, developing all sections of the website, and thoroughly testing every feature. One of the key requirements was to ensure the website remained fast, modern, visually appealing, and fully mobile-friendly, delivering a smooth experience on all devices.
Solution
To meet the U.S. racing club’s needs, Cogniteq chose Drupal for its security, scalability, and flexibility. This allowed us to create a modern, feature-rich site with a user-friendly experience. The website seamlessly integrates team member bios, club activities, and an online store for merchandise.
Given the importance of providing a smooth and engaging experience for users, our team focused on building a fast, mobile-responsive website with a modern design. The website needed to not only serve as an informational hub but also support the club’s commercial efforts through the online store. With this in mind, we developed several key features, which are outlined below.
Home Page
Contains a main screen slider with top articles, news, and announcements. We also placed the four latest news articles and videos here.
News & Videos Page
This section features the latest news and videos, which users can filter by specific tags. Each tile displays an image, a header, and a brief content preview. Headers include an image or video, a page-sharing widget, and the main content. Website administrators can add images and videos to each article's body.
Responsive Design
We implemented a responsive website design to ensure a seamless user experience on both desktop and mobile browsers.
Integration with an Online Store
The racing club has its online store, so our team integrated it into the new website. Clicking the "Store" button redirects users to the online shop, where they can purchase the club’s merchandise.
Team Info Page
A section with brief biographies and photos of the racing team. Website administrators can rearrange the tiles based on the number of members in each category (drivers, test drivers, management).
Personal Info Page
Features a header with basic infographics about the drivers, a page-sharing widget, a profile preview, career milestones, and a carousel of images related to each team member.
Sponsors Page
Lists the names and website links of the racing team’s sponsors and partners.
Contact Page
Contains the club’s office contact information and a feedback form.
About Page
In this section, our client can publish basic information about the team, its members, and the club’s history.
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